For businesses · 6 min read · Updated October 2026

Bike Shop and Outdoor Store Local Advertising on Everyday Cars

A bike or outdoor shop can reach its neighbourhood with a circle sticker on local cars from $500 a month. What the reach means, plan fit and the QR code.

A bike shop or outdoor store can use Lunar to put its name in front of the people who live within a short ride or drive of the door. A small circle sticker with your logo rides on local drivers' cars, and Half Moon starts at $500 a month for 2 cars. Reach is an estimate, not a promise of sales, but for a shop whose customers are almost all within a few miles, a steady local presence is what you are buying.

Why bike and outdoor shops fit local car advertising

Most bike and outdoor customers are local and repeat. Someone needs a tune-up, a tube, a pair of boots, a tent for the long weekend. They already know a shop or two, and the one they remember is the one they go to. That is the job of neighbourhood advertising: being the name people have seen around town before the need comes up.

A bike shop also sells things people want to try on and talk about, so a name that feels familiar matters. Seeing your circle on a car at the lights, outside the grocery store or in the school pickup line builds that familiarity without a click or a coupon.

What the reach looks like

Lunar uses one estimate for reach: 70,000 impressions per car per day. That is the top of the industry estimate for a wrapped vehicle (OAAA, published by AdQuick and 4OVER4), not a count of people who noticed your sticker. Over a 30-day month that is about 2,100,000 estimated impressions per car.

• Half Moon, 2 cars, $500 a month: about 4,200,000 estimated impressions a month, a CPM of about $0.12.
• Full Moon, 7 cars, $1,500 a month: about 14,700,000 estimated impressions a month, a CPM of about $0.10.
• The two plans differ only in the number of cars and the price. Both include a team-made sticker design that you approve, and the same dashboard.

Treat these as the top of the funnel. A lot of impressions are people who glance and move on. What matters for a shop is the handful who remember the name when their chain snaps or their trip is booked.

Which plan suits a bike or outdoor shop

Most single-location shops should start with Half Moon. Two cars is enough to be seen in the neighbourhoods around the shop, and you can judge how it feels before committing more. A shop with several stores, a rental fleet or a big event season may look at Full Moon, which works out about 14% cheaper per car ($214.29 against $250.00).

Terms are 3 or 6 months, billed monthly. A six-month term is 10% off every month for the same number of cars. Terms are binding, so an early cancel still owes the rest of the term. Pick a length you are comfortable with. See pricing for the current figures.

Design a sticker people can read in a second

A circle on a car door is seen quickly and often from a distance, so keep it simple. Our team makes the design and you approve it before anything prints.

• Use your logo and shop name large. If the name is long, use the short form people already say.
• Pick two strong colours that contrast with a car door, and avoid thin lines and small text.
• Skip the address and the hours. Use the QR code instead: each printed sticker carries a small one.
• A single word that says what you do, such as bikes, repairs or gear, helps people who do not know the name yet.

Give the QR code a job

Each Lunar sticker carries a small QR code. You choose where it sends people: your website, a phone number or an email address. Lunar counts scans, nothing more, and the campaign view shows the count. It does not track calls, emails or visits that follow a scan.

For a bike shop, a good destination is a page that answers the next question: book a repair, see this week's hours, or check what is in stock. If you would rather keep it simple, point it at your phone number. Because the destination is read when someone scans, you can change it later without reprinting.

Time it around your busy season

Bike shops and outdoor stores have a rhythm: the first warm weeks bring tune-ups and new bikes, summer brings trip gear, autumn brings commuters and winter brings repairs and ski or snow kit. Local advertising works best when it is already in place before the rush, because it builds recognition over time rather than closing a sale on the day.

It also takes time to go live. Your team-made design is approved, a driver is matched, the sticker is printed and shipped, the driver applies it and the placement photo is approved. Nothing sets a number of weeks for that, so start earlier than you think you need to, not the week the sale begins.

How to tell if it is working

Ask. At the counter, add one line to your repair tickets and sales: how did you hear about us? Note when people say they saw the sticker on a car. Watch the QR scan count, and compare repair bookings and walk-ins with the same weeks last year. For more on this, read how to tell if local advertising is working.

What the first charge looks like

Apart from the $50 deposit, nothing is charged until your first sticker is on a driver's car. The deposit is per city, taken when you tap Start matching; it counts toward your plan, or is refunded if no driver is found in 7 days. Billing is per sticker: each charge buys 30 days of verified driving, and a car that is not carrying your sticker is not billed.

A simple way to start

Sign up, pick a plan and set your target areas on a map around the shop and the routes your customers ride. Approve the design, choose where the QR code goes, and tap Start matching. Lunar's team matches your sticker with local drivers. You can see how how it works before you begin.