Car advertising vs billboards: the local cost math
Why moving decals on everyday cars can out-reach a fixed billboard for a fraction of a local budget.
Out-of-home advertising — billboards, bus wraps, car decals — all sell the same thing: real-world reach you can't ad-block or scroll past. The difference is cost, flexibility, and how local you can get.
Billboards: big, but fixed
A billboard sits in one place. Everyone who passes sees it, but you pay a high fixed rate and you can't follow your customers through the neighbourhoods where they actually live and shop.
Car decals: reach that moves
Lunar places your brand on an assortment of everyday cars driving your target areas. Reach is sold as estimated impressions — approved miles × visibility × zone density — the same honest, billboard-style logic, but it moves with the city.
- Area targeting instead of one fixed spot
- Flat monthly cost per car that drops as you scale
- Carried by real neighbours who said yes to your brand
The takeaway
For a local business, a fleet of neighbourhood cars often delivers more relevant reach per dollar than a single billboard — and you can start small and scale up.
Frequently asked questions
What does advertising on Lunar cost?
Two plans: Half Moon is $500/month for 2 cars, and Full Moon is $1,500/month for 7 cars — which works out about 14% cheaper per car. Billed monthly on a 3 or 6-month term, for the same number of cars either way; committing to six months takes 10% off every month.
Are impressions guaranteed?
No — impressions are estimates modelled from verified mileage, visibility, and zone density, the same way billboards and transit are sold on estimated reach.
Ready to get started? Local drivers, local businesses, city by city.
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