For businesses · 6 min read · Updated October 2026

Cleaning Service and Maid Company Local Advertising: Does a Car Sticker Work?

Cleaning is a trust purchase. A neighbourhood car sticker builds familiarity from $500 a month for 2 cars. Here is how to design it, size it and judge it.

Yes, a car sticker can work for a cleaning company, and it suits the business better than most. A home cleaning service lives on word of mouth and on being the name people already half-know when they need someone. A Lunar circle sticker puts your name on cars in the neighbourhoods you serve, every day, for a flat monthly price starting at $500 a month for two cars.

Why cleaning businesses fit local advertising

Cleaning is a trust purchase. Someone is letting you into their home or office, so they tend to hire a name they have seen before, or one a neighbour mentioned. Search ads and social ads can reach strangers, but they are costly per click for a service where the average job is modest and the best customers are repeat ones. Seeing the same small circle at the school run, the grocery car park and the end of the street builds the familiarity that makes a phone call feel safe.

It also matches how the work is sold. A cleaner serves a handful of nearby areas, because travel time eats margin. A business on Lunar sets target areas on a map, a point and a radius, so the stickers are matched toward drivers whose own driving circles overlap yours. That is a good fit for a service that wants the next ten customers to come from the same few neighbourhoods as the last ten. For how that works, see how Lunar chooses zones.

What the sticker needs to do

A door circle is small and seen quickly, often from another car or a crosswalk. It has a second or two to land. For a cleaning company that means:

• **One name, big and legible.** Your business name does the work; a long tagline will not be read.
• **One simple mark.** A sparkle, a bucket or a clean shape beats a detailed illustration at that size.
• **Strong contrast.** Dark on light or the reverse, so it reads in rain, dusk and glare.
• **A way to reach you.** Each printed sticker carries a small QR code. You choose where it sends people: your website, a phone number or an email. Lunar counts scans only, with no call, email or visit tracking, and the campaign view shows the count.

You do not have to design this alone. Both plans include a sticker design made by the Lunar team that you approve before anything is printed. More on what makes a circle design work is in what makes a good car ad design.

What it costs and what it reaches

There are two plans, and they differ only in cars and price. Half Moon is $500 a month for 2 cars. Full Moon is $1,500 a month for 7 cars, which works out to about 14% less per car. There is no sticker fee and no setup fee on either one. Terms are 3 or 6 months, billed monthly; a six-month term is 10% off every month for the same number of cars.

Apart from the $50 deposit, nothing is charged until your first sticker is on a driver's car. The deposit is charged per city when you tap Start matching. It counts toward your plan, or it is refunded if no driver is found within 7 days. Billing is per sticker slot and each charge buys 30 days of verified driving. If a slot is empty because a driver left, that slot is not billed while it waits for a new match.

On reach, the industry estimate for a wrapped vehicle on the road, credited to the OAAA and published by AdQuick and 4OVER4, tops out at about 70,000 impressions per car per day. Lunar uses that top-of-range figure as an estimate, not a count of views. Over a 30-day month that is about 2,100,000 estimated impressions per car, so Half Moon comes to about 4,200,000 a month and a cost of roughly $0.12 per thousand. Treat it as a way to compare media on a common footing, not a promise of leads. We cover the caveats in what estimated impressions mean.

A sensible way to start

Most cleaning companies are better off starting small and watching the phone.

• **Pick the neighbourhoods you most want to grow in,** not the whole city. Dense residential areas close to your existing routes keep travel short.
• **Start with Half Moon.** Two cars give you a presence without a large commitment, and you can see how enquiries change.
• **Ask every new caller how they heard of you.** A simple tally is the most honest attribution a small business can run. See how to tell if local advertising is working.
• **Give the sticker a season.** Cleaning demand has peaks, such as spring cleaning, move-out season and before the holidays, but the terms are 3 or 6 months, so choose the one that spans your busy stretch.

What to expect on the driver side

The drivers carrying your sticker are ordinary neighbours. Lunar's team matches offers by overlap between your target areas and the driver's own driving circles. A driver has 48 hours to accept or decline an offer, and a driver's accept makes the match final. The sticker is printed and shipped, the driver installs it themselves from the instructions, and sends a placement photo that a person reviews. After that, a weekly check keeps the sticker displayed and the car in use. Nothing tracks where a car goes, so think of this as presence across a neighbourhood rather than a guarantee about any one street. From signup to a live sticker takes time, because each step has to happen in turn.

Is it right for you?

If your cleaning business already has a steady stream of referrals and you want more of the same, local presence is a strong supplement. If you only serve a handful of commercial clients by contract, a sticker will do less for you than direct outreach. For everyone in between, the flat price makes it easy to judge: a fixed monthly cost against a few extra booked jobs. You can see the plans on the pricing page.