Every Door Direct Mail cost in 2026 (and Canada Post Neighbourhood Mail)
USPS EDDM is 26 cents postage per piece in 2026, plus printing. Canada Post Neighbourhood Mail is 18.7 cents. What a drop really costs, and how it compares with being seen every day.
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USPS Every Door Direct Mail (EDDM) Retail postage is 26 cents per piece in 2026, with a 200-piece minimum, and printing a postcard adds about 10 to 22 cents, so a drop costs roughly 36 to 48 cents per home. In Canada, Neighbourhood Mail is 18.7 cents per piece up to 50 g, plus printing. Each drop reaches each home once. Lunar publishes this page and is one of the options compared. Prices were checked on November 3, 2026, from the published rate cards and price pages named below.
EDDM prices, 2026
| Item | Price | Source |
|---|---|---|
| EDDM Retail postage (flats up to 3.3 oz) | $0.260 per piece (from July 12, 2026; was $0.247) | USPS |
| EDDM BMEU postage | From $0.259 per piece, no volume limit | USPS |
| Minimum and maximum (Retail) | 200 pieces; up to 5,000 a day per ZIP code | USPS |
| Printing, 6.25" x 9" postcard, 5,000+ | About $0.10 to $0.22 per piece | Mailpro, September 2026 |
| Mail prep | About $0.035 per piece | Mailpro |
What a drop costs
- 1,000 homes: about $360 to $480 for one drop, postage and printing.
- 2,500 homes: about $900 to $1,200.
- 5,000 homes: about $1,800 to $2,400.
- Repeat it monthly and the cost repeats too: each drop is a new print run and new postage.
Canada Post Neighbourhood Mail, 2026
| Weight | Standard | Oversize |
|---|---|---|
| Up to 50 g | 18.7 cents per piece | 20.7 cents per piece |
| 50 g to 100 g | 21.7 cents | 23.9 cents |
Source: Canada Post Neighbourhood Mail price list, effective March 23, 2026. Options such as a specified delivery start date add about a cent a piece, and contract customers may pay less. Printing is extra.
Mail vs Lunar
Mail is good at one thing: putting an offer in every mailbox on a route this week, once. It's a single touch per drop. Lunar is the opposite shape: your sticker stays on local drivers' cars, so the same neighbourhoods keep seeing your name every day for the whole term, at a fixed monthly price with nothing to reprint. Plenty of businesses use both: a mail drop to announce something, and a sticker so people recognise the name when the postcard arrives. Lunar puts your business's circle sticker on the doors of local drivers' cars, in the areas you set on a map. Half Moon is $500 a month for 2 cars, and Full Moon is $1,500 a month for 7. The sticker design is made for you and included, with nothing extra for printing or setup. Terms are 3 or 6 months, billed monthly, and a 6-month term is 10% off every month. Apart from the $50 deposit, nothing is charged until your first sticker is on a driver's car; the deposit counts toward your plan, or is refunded if no driver is matched in 7 days. Each sticker carries a QR code that sends people wherever you choose, and Lunar counts the scans.
See every format side by side: local advertising prices compared.
Frequently asked questions
How much does EDDM cost per piece in 2026?
EDDM Retail postage is $0.260 per piece from July 12, 2026, with a 200-piece minimum. Printing a postcard adds roughly 10 to 22 cents, so expect about 36 to 48 cents per home all in.
How much is Canada Post Neighbourhood Mail?
18.7 cents per piece for standard mail up to 50 g, and 20.7 cents for oversize, from March 23, 2026. Printing is extra.
Is direct mail cheaper than car advertising?
Per home reached once, mail is cheap. But each drop is one touch: mailing 2,500 homes every month costs about $900 to $1,200 each time. Lunar is $500 a month for your sticker on 2 local cars, seen every day, with the design included.
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