How much does a billboard cost in 2026? Static, digital and Blip
Billboard owners rarely publish prices. Here's what the 2026 estimates say for static and digital boards, how Blip's pay-per-play pricing works, and what's extra.
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A static 14' x 48' billboard costs roughly $1,000 to $5,000 per 4 weeks in small and mid-size markets and $5,000 to $15,000 in large metros, according to Billboards America's 2026 guide, for the space alone. Digital boards sold through Blip work differently: you bid on single 8-second plays with no contract, from a daily budget as low as $5 to $20. The big operators (Lamar, Outfront, Clear Channel) quote on request. Lunar publishes this page and is one of the options compared. Prices were checked on November 3, 2026, from the published rate cards and price pages named below.
Static billboards
| Size | Small and mid-size markets | Large metros |
|---|---|---|
| Bulletin, 14' x 48' | $1,000 to $5,000 per 4 weeks | $5,000 to $15,000 per 4 weeks |
| Poster, 10' x 22' | $1,000 to $4,000 per 4 weeks | Quoted on request |
| Junior poster, 6' x 12' | $400 to $850 per 4 weeks | Quoted on request |
Source: billboardsamerica.com/pricing (a 2026 marketplace estimate, not an operator's rate card). Billboards are sold in 4-week periods, with discounts for longer runs. The printed vinyl is a separate charge.
Digital billboards and Blip
On a traditional digital billboard you share a rotation with other advertisers for a 4-week period, quoted by the operator. Blip sells the same kind of board one play at a time: you set a daily budget and a maximum bid per "blip", an ad play of about 8 seconds, and the price moves with location, time and demand. Blip's own estimate for Burlington, New Jersey shows $20 a day buying about 491 plays and $50 about 1,227, roughly 4 cents a play. There's no contract. Source: help.blipbillboards.com and Blip's Burlington, NJ location page.
Mobile billboard trucks
We found no operator that publishes a truck rate: they quote per campaign, usually by the day. Ask what's included (driver, fuel, route, design) before comparing.
Billboards vs Lunar
A billboard is fixed: it works when the road it faces carries your customers. Lunar's stickers move with local drivers through the areas you choose, and there's nothing to print or install on your side. Lunar puts your business's circle sticker on the doors of local drivers' cars, in the areas you set on a map. Half Moon is $500 a month for 2 cars, and Full Moon is $1,500 a month for 7. The sticker design is made for you and included, with nothing extra for printing or setup. Terms are 3 or 6 months, billed monthly, and a 6-month term is 10% off every month. Apart from the $50 deposit, nothing is charged until your first sticker is on a driver's car; the deposit counts toward your plan, or is refunded if no driver is matched in 7 days. Each sticker carries a QR code that sends people wherever you choose, and Lunar counts the scans.
See every format side by side: local advertising prices compared.
Frequently asked questions
How much does a billboard cost per month?
A 14' x 48' bulletin is roughly $1,000 to $5,000 per 4 weeks in small and mid-size markets and $5,000 to $15,000 in large metros, per Billboards America's 2026 estimate, plus printing. Operators quote exact prices on request.
How does Blip billboard pricing work?
You set a daily budget, from $5 to $20 depending on location, and a maximum bid per 8-second play. Blip's own Burlington, NJ estimate works out to about 4 cents a play. There's no contract.
Is printing included in a billboard price?
Usually not. Billboard rates cover the space; the printed vinyl for a static board is a separate charge.
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