For drivers · 4 min read · Updated October 2026

Can you choose which brands go on your car? Here's what you control

Lunar drivers name businesses they'd like to carry and Lunar looks at those first, and you can decline any match you're offered. How the control actually works.

Partly. On Lunar (lunarcar.me), you name the local businesses you'd genuinely like to carry, and Lunar's team looks at those first when they're on Lunar. A match is never guaranteed, though, and you can decline any match you're offered. You'll never be forced to carry something you're not comfortable with, and nothing lewd or provocative goes on anyone's car in the first place. That's the whole deal, and it's deliberately different from both extremes in this industry.

Why it's not 100% your choice — and why that's good for you

A marketplace where drivers only carried their favourite coffee shop would leave most paying businesses with no cars — and a marketplace with no paying businesses pays no drivers. So the design keeps the money flowing while keeping you in the loop: the businesses you name get looked at first, Lunar's team matches paying businesses so every spot can keep earning, and declining is your escape hatch for a bad fit. The full pairing logic — zones, terms, and what happens when campaigns end — is laid out in how Lunar matches drivers with local businesses.

How the businesses you name actually count

• At onboarding you name businesses you'd be glad to represent — your gym, your mechanic, the taco place you already tell people about.
• Lunar looks at those businesses first when they're on Lunar, then at businesses whose target areas overlap your driving zones, then at businesses in the same city.
• If none of the businesses you named are on Lunar yet, your offers come from other local businesses.
• Better yet: tell that business about Lunar. If it joins, Lunar looks at it first when matching you, though a match is never guaranteed.

How declining works in practice

Every match arrives as an offer that holds for 48 hours, and you can accept or decline it. Declining is free and unlimited, and a business you decline won't be offered to you again for 30 days. In practice most offers are ordinary local businesses — restaurants, clinics, trades — and the content rules screen out anything embarrassing before it reaches a door. After you accept, the business has 24 hours to veto the match, and your sticker kit prints and ships only after that window closes. But the choice to say no is the point: you're a willing carrier, not rented metal.

What you can't choose

Honesty section: you can't demand four specific brands, and you can't carry a business that isn't in your area — a Tulsa driver can't rep a Vancouver bakery. You also can't carry the same business twice on one car (no car does). Once you accept a match, the sticker is a commitment, not a whim: stopping goes through Lunar's leaving process, which holds the spots for seven days (you're paid and the business is billed as normal) and then runs a day-7 check of the same photos and odometer reading. A change of circumstances such as a new car goes through the same process, and how payouts work covers the money side.

Why control matters more than it looks

Your car says something about you — that's exactly why a sticker on it is worth real money to a local business. Advertising that borrowed your paint against your will would be worth less, to everyone: resentful carriers park in garages, quit early, and let stickers peel. Lunar's bet is that a marketplace of willing carriers — named preferences, free declines, content rules and all — produces better advertising and steadier income than a fleet of billboards-on-wheels ever could. Your control isn't a perk bolted onto the product. It is the product.