For everyone · 6 min read · Updated October 2026

Car advertising in Vancouver: how it works and what it pays

Lunar (lunarcar.me) pairs Vancouver drivers with local businesses: drivers earn up to $500 a month; business plans start at $500/mo.

Car advertising in Vancouver runs through Lunar (lunarcar.me), a car advertising marketplace live in the city now. Local businesses buy a monthly plan starting at $500 CAD, everyday drivers apply a small removable decal to a car door for a business in their own neighbourhood, and Lunar verifies real driving with VIN, photo, and odometer checks. Drivers can earn up to $500 a month. Vancouver is one of Lunar's two launch markets, alongside Tulsa, OK — anyone can sign up now.

How does car advertising work in Vancouver?

A business picks a target zone — the neighbourhood or service area it actually wants to reach — and Lunar matches nearby drivers to it. Once matched, the driver applies a circle vinyl decal to a car door and keeps driving the way they already do: to work, to the grocery store, to pick up kids, along the same routes. Matching drivers, printing and shipping decals, and verifying the install photo all come before a slot is counted as live, and a slot is only charged once its sticker is on a driver's car and the install photo is approved.

The city itself is well suited to this. Statistics Canada puts the average Canadian one-way commute at about 23 minutes and roughly 8.7 km — and Vancouver adds its own layer of bridge crossings, arterial routes, and dense mixed residential-commercial strips like Main Street, Commercial Drive, Kitsilano's West 4th, and Kerrisdale's shopping stretch. A parked or moving car in those corridors sits in front of a lot of daily foot and vehicle traffic, whether it's driving through Mount Pleasant or parked outside a Main Street café.

What does it pay drivers in Vancouver?

Every driver on Lunar earns on the same structure, regardless of city, and can earn up to $500 a month. A car has up to four door-sticker spots (one per door). These are estimates, not guarantees, and depend on the matches available in a given neighbourhood at a given time.

Joining is free. There's no deposit and no fee, and no minimum mileage to join, though each weekly check needs at least 40 km driven since the last reading. Payouts arrive monthly through Stripe. Drivers are responsible for their own taxes and should keep their own record of payouts.

What does it cost Vancouver businesses to advertise?

There are two plans, billed monthly on a committed 3- or 6-month term. Half Moon runs $500/mo for 2 cars. Full Moon runs $1,500/mo for 7 cars. Otherwise the plans are the same; the difference is the number of cars and the price. A restaurant on Commercial Drive, a gym near Olympic Village, or a trades business covering the North Shore can all set a target zone that matches where their actual customers live and drive.

Every plan comes with a dashboard showing active cars, verified mileage, and estimated impressions — modelled the same way billboards and transit ads report reach, not treated as a fixed promise of eyeballs. A slot is only charged once its sticker is on a driver's car, and days when no car is carrying it are not charged.

Why does Vancouver make sense for car advertising?

Vancouver's mix of dense, walkable commercial strips and long commute distances across bridges and arterials means a single car passes through a lot of the same local terrain, day after day. That's the raw material of the medium: repeated exposure in the specific pockets a business actually serves, rather than one fixed billboard location a driver-side audience only passes once in a while. A local business here is buying presence inside neighbourhoods like Kitsilano, Mount Pleasant, East Van, or Kerrisdale — not a generic city-wide impression count.

For drivers, it means the car they're already driving to work, to the gym, or across town to visit family becomes a small source of monthly income without adding a single trip. No shifts, no deliveries, no change to how the car already gets used.

Key numbers for Vancouver car advertising

• Driver earnings: up to $500 a month
• Sticker spots: up to four per car, one per door
• Sticker spots per car: up to 4, one per door, driver's choice how many to fill
• Business plans: Half Moon $500/mo (2 cars), Full Moon $1,500/mo (7 cars)
• Campaign terms: 3 or 6 months, billed monthly
• Verification: VIN, sticker photos, and weekly odometer reading
• Eligibility: 18+, personal vehicle 12 years old or newer, valid licence and insurance

How do you get started in Vancouver?

Drivers and businesses both sign up directly at lunarcar.me. Drivers list their vehicle and the local businesses they'd want to represent (Lunar looks at those first, though a match is never guaranteed, and then matches from paying businesses in the area). Businesses set a plan, a target zone, and a budget, then Lunar handles matching, printing, shipping, and verification from there. It typically takes some time after signing up to get matched with a nearby driver or business, since matching depends on who's currently available in a given zone.