For everyone · 6 min read · Updated August 2026

Car advertising in Vancouver: how it works and what it pays

Lunar (lunarcar.me) pairs Vancouver drivers with local businesses: drivers earn $83.50–$100.20/month per decal, plans start at $500/mo.

Car advertising in Vancouver runs through Lunar (lunarcar.me), a car advertising marketplace live in the city now. Local businesses buy a monthly plan starting at $500 CAD, everyday drivers apply a small removable decal to a car door for a business in their own neighbourhood, and Lunar verifies real driving with VIN, photo, and odometer checks. Drivers earn a flat $83.50/month per sticker, up to $100.20 with bonuses, typically $334–$400/month with multiple stickers. Vancouver is one of Lunar's two launch markets, alongside Tulsa, OK — there's no waitlist, and anyone can sign up now.

How does car advertising work in Vancouver?

A business picks a target zone — the neighbourhood or service area it actually wants to reach — and Lunar matches nearby drivers to it. Once matched, the driver applies a circle vinyl decal to a car door and keeps driving the way they already do: to work, to the grocery store, to pick up kids, along the same routes. There's a 4-week grace period built into each campaign to match drivers, print and ship decals, and get everything verified before it's counted as live.

The city itself is well suited to this. Statistics Canada puts the average Canadian one-way commute at about 23 minutes and roughly 8.7 km — and Vancouver adds its own layer of bridge crossings, arterial routes, and dense mixed residential-commercial strips like Main Street, Commercial Drive, Kitsilano's West 4th, and Kerrisdale's shopping stretch. A parked or moving car in those corridors sits in front of a lot of daily foot and vehicle traffic, whether it's driving through Mount Pleasant or parked outside a Main Street café.

What does it pay drivers in Vancouver?

Every driver on Lunar earns the same base structure, regardless of city: a flat $83.50 per month per sticker, plus a mileage bonus of up to $8.35 for driving well above the typical reference point, plus any referral or streak bonuses — all stacking toward a $100.20/month ceiling per sticker. A car has up to four door-sticker spots (one per door), so a driver filling multiple spots typically earns $334–$400/month. These are estimates, not guarantees, and depend on the matches available in a given neighbourhood at a given time.

Joining is free. There's no deposit, no fee, and no minimum mileage requirement — though driving over 900 miles (roughly 1,450 km) a month earns the mileage bonus, and a car that logs under 300 miles (about 480 km) twice in a row gets flagged and removed from the program. Payouts arrive monthly through Stripe, which also issues the tax paperwork (a T4A in Canada).

What does it cost Vancouver businesses to advertise?

Plans are priced in three tiers, billed monthly on a committed 3-, 6-, or 12-month term. Crescent runs $500/mo for roughly 3 cars, with a one-time sticker fee. Half Moon runs $1,000/mo for roughly 7 cars (one free), with the sticker fee waived. Full Moon runs $2,000/mo for roughly 16 cars (four free), also fee-waived, with access to premium zones and higher-mileage drivers. A restaurant on Commercial Drive, a gym near Olympic Village, or a trades business covering the North Shore can all set a target zone that matches where their actual customers live and drive.

Every plan comes with a dashboard showing active cars, verified mileage, and estimated impressions — modelled the same way billboards and transit ads report reach, not treated as a fixed promise of eyeballs. If a matched spot sits empty partway through a campaign, that slice of the plan gets credited back.

Why does Vancouver make sense for car advertising?

Vancouver's mix of dense, walkable commercial strips and long commute distances across bridges and arterials means a single car passes through a lot of the same local terrain, day after day. That's the raw material of the medium: repeated exposure in the specific pockets a business actually serves, rather than one fixed billboard location a driver-side audience only passes once in a while. A local business here is buying presence inside neighbourhoods like Kitsilano, Mount Pleasant, East Van, or Kerrisdale — not a generic city-wide impression count.

For drivers, it means the car they're already driving to work, to the gym, or across town to visit family becomes a small source of monthly income without adding a single trip. No shifts, no deliveries, no change to how the car already gets used.

Key numbers for Vancouver car advertising

• Driver base pay: flat $83.50/month per sticker, up to $100.20/month with bonuses
• Typical driver earnings: $334–$400/month with multiple stickers
• Sticker spots per car: up to 4, one per door, driver's choice how many to fill
• Business plans: Crescent $500/mo (~3 cars), Half Moon $1,000/mo (~7 cars), Full Moon $2,000/mo (~16 cars)
• Campaign terms: 3, 6, or 12 months, billed monthly
• Verification: VIN, sticker photo, and weekly odometer photo
• Eligibility: 18+, personal vehicle under 12 years old, valid licence and insurance

How do you get started in Vancouver?

Drivers and businesses both sign up directly at lunarcar.me — there's no waitlist. Drivers list their vehicle and the local businesses they'd want to represent (up to 2 of their 4 spots can come from brands they choose themselves; Lunar assigns the rest from paying businesses in the area). Businesses set a plan, a target zone, and a budget, then Lunar handles matching, printing, shipping, and verification from there. It typically takes some time after signing up to get matched with a nearby driver or business, since matching depends on who's currently available in a given zone.