For businesses · 6 min read · Updated November 2026

Lunar 3-month vs 6-month term: is the 10% discount worth the commitment?

The six-month term takes 10% off every month for the same cars: Half Moon $50 less a month, Full Moon $1,350. Both terms are binding, so the choice is about certainty.

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A six-month Lunar term takes 10% off every monthly charge for the same number of cars, so Half Moon drops by $50 a month and Full Moon goes from $1,500 to $1,350. The catch is the commitment: both terms are binding, and cancelling early still owes the rest of the term. Pick six months if you already know local advertising suits your business and you want the lower price; pick three if you want to see how it goes first.

What the two terms actually change

Only one thing: the monthly price. The number of cars is the same on a three-month and a six-month term. Both terms are billed monthly, and the plans themselves differ only in cars and price (see Half Moon vs Full Moon).

Per car, Half Moon is $250 at the three-month price and 10% less on six months. Full Moon works out to about $214 a car on three months and about $193 on six. The discount is 10%, and it applies to every month of the term, not just the first.

The list-price arithmetic over six months

If you looked only at list prices and every month were billed in full, six months of Half Moon on the six-month term costs $300 less than on two back-to-back three-month terms. For Full Moon it is $8,100 against $9,000, a difference of $900. Treat these as the size of the discount rather than a forecast of your bill: billing is per sticker slot, each charge buys 30 days of verified driving, and a slot with no car carrying its sticker is not billed, so a month with an empty slot costs less than the list price on either term. Nothing is added back for a gap either; the slot simply is not charged.

The commitment is the real decision

Both terms are binding. If you cancel early, the rest of the term is still owed. That makes the choice less about the 10% and more about how sure you are. A discount only helps if you would have kept advertising for the full six months anyway.

Apart from the $50 deposit, nothing is charged until your first sticker is on a driver's car. The deposit is per city, charged when you tap Start matching, and it counts toward your plan, or is refunded if no driver accepts within 7 days. It is the same on both terms and both plans.

When three months is the better choice

• You have never advertised on a car before and want to see the dashboard's active cars, approved mileage and estimated impressions before committing longer.
• Your business is seasonal, and you are not sure the second half of a six-month stretch is worth the same to you.
• You are starting in a new city and want to see how matching goes there. Each city has its own plan and term.
• Cash flow is tight. The saving is real, but a shorter commitment is a smaller amount you are bound to pay.

When six months is the better choice

• You run a business with year-round local demand, such as a dentist, a plumber, a salon or a restaurant, where familiarity builds over time.
• You have already decided on the plan and the number of cars, so you are comparing two prices for the same thing.
• You want to keep the monthly figure lower and predictable for budgeting.
• You are not relying on a quick result. A sticker goes live only after matching, printing, shipping, the driver's own install and an approved install photo, and that takes time, so a longer term gives the campaign room to run.

How to think about the estimate of reach

Lunar's dashboard reports estimated impressions, based on an industry estimate of up to 70,000 impressions per car per day, the top of the range published for wrapped vehicles. That is an estimate, not a count of people. On that basis Half Moon is estimated at about 4,200,000 impressions a month (a CPM of about $0.12 at $500), and the six-month price lowers the cost of the same estimated reach. The honest test is still whether customers mention you, which is why it helps to read how to tell if local advertising is working before you choose.

A simple way to decide

Ask whether you would be comfortable paying the full six months even if the first results are slow. If yes, take the six-month term and the 10% off. If you hesitate, take three months, and decide on the longer term once you have seen how your own customers respond. You can compare what $500 a month buys against other formats in what $500 a month buys in local advertising. Current prices are always on the pricing page.