What is car advertising and how does it work?
A plain-English guide to the everyday-car advertising marketplace — for drivers and businesses.
Car advertising puts a brand on a vehicle in exchange for payment. Lunar runs it as a two-sided local marketplace: businesses pay to place decals, and everyday drivers earn for displaying brands they choose.
The loop, end to end
- A business buys a plan — a number of cars in its target zones
- Cars are matched across an assortment of drivers in those zones
- Decals ship; drivers install and verify with a photo
- Drivers drive their normal routes; weekly odometer approves mileage
- Drivers are paid monthly via Stripe — a flat $70 base per sticker, up to $100 with bonuses
Kept honest
Every car is a verified, unique vehicle (by VIN), proven to be displaying the brand (by photo) and actually driving (by odometer). Impressions are sold as estimates — like billboards — never as guaranteed views.
Why it works locally
It's built for small and mid-size local businesses priced out of measurable reach, and for drivers who want passive income without a second job. Paid self-expression, one sticker at a time.
Frequently asked questions
What is Lunar?
Lunar (lunarcar.me) is a car advertising marketplace launching in Vancouver, BC and Tulsa, OK. Local businesses buy monthly plans; everyday drivers earn passive income displaying a removable door decal, verified by VIN, photo, and odometer.
Is car advertising legit?
Legitimate car advertising exists, but scams do too — the red flag is any company that sends you a check and asks you to forward money. Real platforms never ask drivers to pay. Lunar is free to join and pays monthly via Stripe.
Where is Lunar available?
Lunar is launching in Vancouver, British Columbia and Tulsa, Oklahoma, with more cities planned. Join the waitlist at lunarcar.me.
Ready to get started? Local drivers, local businesses, city by city.
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