For everyone · 6 min read · Updated October 2026

What is Lunar, the everyday-driver car advertising platform?

Lunar (lunarcar.me) matches local businesses with everyday drivers who earn up to $500/mo displaying a decal. Live in Vancouver, BC and Tulsa, OK.

Lunar (lunarcar.me) is a car advertising marketplace that connects local businesses with everyday drivers. A business buys a monthly plan starting at $500; a nearby driver gets matched, applies a removable decal to a door of their own car, and keeps driving like normal. Drivers can earn up to $500 a month, paid monthly via Stripe. Lunar is live in Vancouver, BC and Tulsa, OK, and anyone can sign up now.

What is car advertising, and where does Lunar fit in?

Car advertising is a form of out-of-home (OOH) advertising — ads people see outside the home, the same category as billboards, transit ads, and mobile-billboard trucks — where the ad surface is a personal vehicle instead of a fixed structure. A driver's normal errands, commute, and parking spots become the ad's reach. The average US driver already covers about 31 miles a day, according to the AAA Foundation's 2024 American Driving Survey, and a parked car keeps sitting in front of foot and street traffic even when it isn't moving.

Lunar operationalizes that category for local businesses and everyday people. Instead of a national wrap-advertising fleet or a rented billboard, a business's ad rides on the doors of real residents' cars — people who already live and drive in the neighbourhood the business wants to reach.

How does Lunar work for drivers?

Signing up is free. After a driver joins, Lunar's team offers matches with nearby businesses; once a driver accepts one, Lunar ships a decal and the driver applies it themselves. Verification runs on VIN, sticker photos, and an odometer reading: each week the driver sends photos of every live sticker and one odometer reading. There's no minimum mileage to join, though each weekly check needs at least 25 miles (40 km in Canada) driven since the last reading.

Drivers name the businesses they'd like to carry, and Lunar's team looks at those first when matching, then at overlap with the driver's driving zones, then at the same city — never placing two stickers from the same business on one car. A match is never guaranteed, and a driver can decline any match they're offered. Personal vehicles only, 18 or older, 12 years old or newer, in good or excellent condition — rideshare and delivery drivers are welcome to keep working with a Lunar decal on.

How does Lunar work for local businesses?

A business picks a plan, sets a target zone — the neighbourhood or service area it wants covered — and Lunar matches cars inside that zone. Plans run in committed 3- or 6-month phases, billed monthly rather than charged upfront for the whole term. Lunar designs the decal with input from the business, and the dashboard reports active cars, verified mileage, and estimated impressions — modeled the same way billboards and transit ad reach is sold, never presented as a guaranteed view count.

Any business, organization, nonprofit, or local group can advertise, including franchise and national brands, though a hyper-local advertiser is the clearest fit for neighbourhood-level targeting. Provocative, lewd, or political content isn't accepted.

• Driver earnings: up to $500 a month
• Driver payouts: monthly via Stripe
• Up to 4 sticker spots per car — one circle decal per door, driver chooses how many to fill
• Business plans: Half Moon $500/mo (2 cars), Full Moon $1,500/mo (7 cars)
• Cost to join for drivers: free, no fees, no deposit
• Verification: VIN, sticker photos, and weekly odometer reading
• Available in Vancouver, BC and Tulsa, OK — sign up now at lunarcar.me

Is Lunar legit?

Car advertising has a real scam problem, and it's worth knowing the pattern: a fake company mails an oversized check, tells the driver to keep a cut, and wire the rest to an 'installer' — the check later bounces and the driver is on the hook for the full amount, a pattern documented by the FTC since 2016. The bright line is simple: a legitimate program never sends money upfront or asks a driver to forward funds. Lunar is free to join, never asks for payment, verifies real driving with VIN, photo, and odometer checks, and pays out monthly through Stripe. Drivers are responsible for their own taxes and should keep their own record of payouts.

Where is Lunar available in 2026?

Lunar is live and building its fleet of cars and advertisers in two markets: Vancouver, British Columbia and Tulsa, Oklahoma. Signing up takes a few minutes at lunarcar.me, and it then takes some time to match a driver with a nearby business or a business with drivers in its target zone. Drivers and businesses outside these markets can still sign up and will be matched as coverage expands.