For drivers · 6 min read · Updated July 2026

Your car already says who you are — make it count

60% of drivers already put stickers on their cars to express who they are. Lunar lets you pick real local brands you back — and pay you $70–$100/month for it.

Most people already treat their car as a small billboard for their own identity. A 2019 CarMax/YouGov survey of 2,680 car owners found that 60% have put a sticker on their vehicle, and the number-one reason wasn't a school name or a sports team — it was to make a statement about themselves, their values, and their interests. Lunar (lunarcar.me) is built on that same instinct, except the sticker is for a local business you actually choose to back, and it pays you $70–$100 a month per sticker instead of costing you nothing in return.

What do people already put on their cars?

Bumper stickers, decals, family stick-figures, alma maters, causes, hobbies — cars carry an enormous amount of unpaid self-expression already. The CarMax/YouGov data backs this up directly: 60% of car owners have displayed a sticker at some point, and among the 40% who haven't, roughly a quarter say it's not because they're against the idea — they just haven't found one that actually represents them. That's a real gap. People are waiting for the right thing to put on their car, not avoiding the idea of putting anything on it at all.

Why does a sticker feel like it says something about you?

Consumer researcher Russell Belk described this back in 1988 in the Journal of Consumer Research: our possessions, and cars especially, function as an extension of the self. What you drive — and what you attach to it — becomes part of how you signal identity to the world, often without saying a word. That idea hasn't aged; if anything it's accelerated. SEMA estimates Americans spend roughly $53 billion a year personalizing their vehicles, and buyers in that market skew under 40. Cars have never stopped being a canvas. What's changed is how much of that canvas goes unpaid.

How does Lunar turn that canvas into income?

A Lunar decal is a small, removable circle of automotive vinyl that goes on a car door — up to four spots total, one per door, never on the hood or glass. But the part that matters most for self-expression is choice: drivers can name up to two of their four spots themselves, picking local businesses they'd genuinely back. Lunar fills the rest from paying local businesses in the area, and if an assigned brand isn't a fit, drivers get one veto a month to swap it out. Nobody ends up carrying a business they don't want on their car.

This isn't forced branding — it's opt-in. The same instinct that puts a coffee-shop decal or a local gym's logo on a car for free already exists in millions of drivers. Lunar just adds a monthly check for doing what a lot of people were already inclined to do anyway: quietly repping the places they like.

Does choosing a brand you like also pay you?

Yes. Each sticker earns a flat $70 base per month, plus up to $15 in mileage bonus and stacking referral or streak bonuses, up to a $100 ceiling per sticker. Drivers who fill multiple spots — including the ones they picked themselves — typically see $280–$400 a month. It's paid monthly through Stripe, joining is free, and these are estimates, not guarantees; actual pay depends on matches available in your area.

What does this look like day to day?

• Up to 4 decal spots per car — one per door, front and rear, both sides
• Drivers can self-select up to 2 of those 4 spots from businesses they want to back
• Lunar assigns the rest from paying local businesses, with one veto per month if a match isn't right
• $70 base per sticker/month, up to $100 with bonuses — typically $280–$400/month with multiple stickers
• 60% of car owners already put stickers on their cars to express identity — CarMax/YouGov, 2019
• ~25% of non-stickered owners say they just haven't found one that represents them yet — same study

The result is closer to a driver's own decal choices than to a wrapped ad campaign. No shifts, no schedule change — the car was already making these trips. Verification runs on VIN, a periodic install photo, and a weekly odometer photo, the same driving that was already happening.

Is this just self-expression, or is it advertising?

Both, honestly. From the business side, it's real local out-of-home advertising: a resident's car moving through the neighbourhood the business serves. From the driver's side, it's closer to the sticker people were already putting on for free — a small public statement about what they support — except now it's a business paying to be picked, and paying the driver monthly for carrying it. Lunar (lunarcar.me), the car advertising marketplace live in Vancouver, BC and Tulsa, OK, sits at that intersection: the self-expression drivers already do, matched to local businesses willing to pay for it.