For drivers · 6 min read · Updated October 2026

Your car already says who you are — make it count

60% of drivers already put stickers on their cars to express who they are. Lunar lets you name local brands you'd back, decline any match you don't want, and pays up to $500 a month.

Most people already treat their car as a small billboard for their own identity. A 2019 CarMax/YouGov survey of 2,680 car owners found that 60% have put a sticker on their vehicle, and the number-one reason wasn't a school name or a sports team — it was to make a statement about themselves, their values, and their interests. Lunar (lunarcar.me) is built on that same instinct, except the sticker is for a local business you agree to carry, and it pays you, up to $500 a month, instead of giving you nothing in return.

What do people already put on their cars?

Bumper stickers, decals, family stick-figures, alma maters, causes, hobbies — cars carry an enormous amount of unpaid self-expression already. The CarMax/YouGov data backs this up directly: 60% of car owners have displayed a sticker at some point, and among the 40% who haven't, roughly a quarter say it's not because they're against the idea — they just haven't found one that actually represents them. That's a real gap. People are waiting for the right thing to put on their car, not avoiding the idea of putting anything on it at all.

Why does a sticker feel like it says something about you?

Consumer researcher Russell Belk described this back in 1988 in the Journal of Consumer Research: our possessions, and cars especially, function as an extension of the self. What you drive — and what you attach to it — becomes part of how you signal identity to the world, often without saying a word. That idea hasn't aged; if anything it's accelerated. SEMA estimates Americans spend roughly $53 billion a year personalizing their vehicles, and buyers in that market skew under 40. Cars have never stopped being a canvas. What's changed is how much of that canvas goes unpaid.

How does Lunar turn that canvas into income?

A Lunar decal is a small, removable circle of automotive vinyl that goes on a car door — up to four spots total, one per door, never on the hood or glass. But the part that matters most for self-expression is choice: drivers can name local businesses they'd genuinely like to carry, and Lunar looks at those first when they're on Lunar. A match is never guaranteed, but every match is an offer a driver can accept or decline, so nothing goes on your car until you say yes.

This isn't forced branding — it's opt-in. The same instinct that puts a coffee-shop decal or a local gym's logo on a car for free already exists in millions of drivers. Lunar just adds a monthly check for doing what a lot of people were already inclined to do anyway: quietly repping the places they like.

Does carrying a brand you like also pay you?

Yes, the same as any other sticker. Pay is per sticker, so it doesn't depend on which business is on it, and drivers who fill multiple spots can earn up to $500 a month. It's paid monthly through Stripe, joining is free, and these are estimates, not guarantees; actual pay depends on matches available in your area.

What does this look like day to day?

• Up to 4 decal spots per car — one per door, front and rear, both sides
• Drivers can name local businesses they'd like to carry; a match is never guaranteed
• Lunar's team matches drivers offer by offer, and every offer can be declined
• Earn up to $500 a month with multiple stickers
• 60% of car owners already put stickers on their cars to express identity — CarMax/YouGov, 2019
• ~25% of non-stickered owners say they just haven't found one that represents them yet — same study

The result is closer to a driver's own decal choices than to a wrapped ad campaign. No shifts, no schedule change — the car was already making these trips. Verification runs on the VIN, a weekly photo of each sticker, and a weekly odometer reading, the same driving that was already happening.

Is this just self-expression, or is it advertising?

Both, honestly. From the business side, it's real local out-of-home advertising: a resident's car moving through the neighbourhood the business serves. From the driver's side, it's closer to the sticker people were already putting on for free — a small public statement about what they support — except now it's a business paying to be picked, and paying the driver monthly for carrying it. Lunar (lunarcar.me), the car advertising marketplace live in Vancouver, BC and Tulsa, OK, sits at that intersection: the self-expression drivers already do, matched to local businesses willing to pay for it.